Learn directly from the CEO who grew an $18M orthodontic practice.
Why Rising Tide Consulting
During my career as CEO of a multi-location, private orthodontic practice, I faced many challenges while growing our company. As we continued to grow, our challenges became more complex. The reality is that you tend to deal with obstacles as they arise because it can be difficult to predict where the next stumbling block will come from. While working as the head of patient experience for a large DSO, I also felt that our solutions were reactive rather than preventative. It's not easy to solve large-scale issues while you are in the middle of your day-to-day operations, with a team of employees and patients depending on you. You don't have the luxury of taking time off to brainstorm preventative solutions or consider what obstacles may lie ahead that could prevent your practice from growing.
After leaving the private practice and DSO world, I finally had the time and mental capacity to design a business model that could properly organize a dental practice, designed from the ground up with preventative solutions to all the issues I knew any practice will face as it grows. During this design process, I reflected on every major challenge that I faced as CEO and determined what best course of action I could have taken back then to produce the best results today. This reflective process led to the creation of Rising Tide Consulting.
My goal is to help you build those same solutions into your practice so that your business can overcome the hurdles you will inevitably face as your practice grows. With my experience, my integrity, and my passion for seeing small businesses thrive, I will work with you to help you build a successful business with a long-term future and that you can take pride in.
“I can think of no other edifice constructed by man as altruistic as a lighthouse. They were built only to serve.”
George Bernard Shaw
The foundation of our entire program is based on the company owner possessing a specific mindset in order to achieve the highest level of success. We call this the Rising Tide Mindset. The first element is always acting with high integrity. Our systems will not work if you try to manipulate it for your own personal gain. The second element is that you make decisions based on producing the best long term result. Compromising on implementing the best decision for short term results tends to create future challenges. Finally, you need to make sure that your decisions are for the benefit of your patients and employees, not just profit. The most surprising result happens when you lead with the Rising Tide Mindset. You are able to achieve better results and make a positive impact on others at the same time. A rising tide lifts all boats.
Rising Tide Mindset
Long term success starts with a strong foundation. Our training program will systematically guide you through how to best build up each area of your practice so you can have the thriving practice you deserve. Three primary elements guide us through all the intricacies your practice has.
The Foundation: we teach you to organize your business using our Rising Tide Operating System
The Strategy: we customize a strategic plan based on your practice’s individual goals, and
The Solutions: we implement our proven solutions to build your dream practice.
Our approach to improving your practice is very similar to building a lighthouse. The strength of your foundation determines how tall you can build the lighthouse. While everyone wants to focus on the light being emitted, the light cannot be installed until each lower layer is properly created. The Rising Tide Training Program will teach you how to implement each step necessary to build your dream practice.
Rising Tide Training Program
The Rising Tide Elements
The Rising Tide Operating system is designed specifically for clinical practices to provide proven results.
The Foundation
Our purpose is to help you build your dream practice. We will custom design your business strategy and system solutions to reach your goals.
The Strategy
Learn to balance clinical and business responsibilities, prepare and engage your team, and navigate our current economic landscape.
The Solutions
Thinking Differently
Learn how to think like a CEO
Gain a unique perspective of the business side of dentistry from a leader who’s been there. In his blog series, Brian shares his insights on what goes into running a successful practice, how to find partners you can trust, the best ways to develop your staff – and everything in between.
About Brian McCarthy
From CEO to entrepreneur, Brian’s successful journey has revealed his passion for innovating solutions that serve others. Leveraging his more than 14 years as the leader of an orthodontic practice in Birmingham, he now helps others build their practice and empower their teams.
